MANDY
LETTERII
Writer + Editor + Content Strategist
(Mandy Rich)
About Me
I am a storyteller. It’s a passion I take seriously and a responsibility I honor. Whether it’s turning thoughts into actions through award-winning global advocacy campaigns or helping parents navigate difficult conversations with clear, expert-backed guidance, I use the power of words to create positive change. With more than 10 years of experience working in print and digital media, my work has been translated into more than 40 languages and read by millions of people around the world.
Work Experience
2023 - Present
Digital Communication Officer at UNICEF
-Researching, writing, editing, and producing engaging and practical content for UNICEF Parenting
-Conducting keyword research and developing content strategy
-Developing SEO workflows and best practices
-Conducting digital analytics reports to monitor content performance and identify areas for improvement
-Gathering and analyzing user feedback and insights to inform editorial and UX decisions, including A/B tests
-Supporting the development and optimization of advertising on platforms including Google and Meta
-Supporting the promotion of global parenting content on UNICEF’s global social media channels
-Supporting capacity building activities related to UNICEF Parenting for UNICEF Regional and Country Offices
2019 - 2023
Digital content writer at UNICEF
-Wrote, edited, and produced content for UNICEF Parenting
-Maintained content calendar
-Monitored SEO and optimized strategy through ongoing audits and keyword research
-Gathered and analyzed user feedback and insights to inform editorial and UX decisions
-Developed content for marketing campaigns
2018 - 2019
Health Commerce editor at Dotdash Meredith
-Assigned, edited, and published roundups for Verywell Health, Verywell Fit, Verywell Mind, and Verywell Family
-Used marketplace knowledge and SEO tools such as Google Analytics and SEMrush to adjust editorial strategy
-Managed a robust team of freelance writers and onboarded high-quality new contributors as needed
-Updated the top health, fitness, and family articles monthly to improve user experience and boost rank
-Tracked and reported Verywell commerce content performance
2016 - 2018
Associate Editor at WeightWatchers
-Assigned and edited articles for WeightWatchers magazine and WeightWatchers.com
-Wrote articles for WeightWatchers magazine and WeightWatchers.com
-Coordinated Drupal-based production for the US site
-Assisted with SEO optimization of all WW.com content
-Developed new approaches to content strategy
-Collaborated closely with Product teams to support content efforts and backlog across all platforms
-Worked with editors to handle production and QA for all content, ensuring they met deadlines and were measured against KPIs
-Managed the editorial budget for WeightWatchers.com, WeightWatchers magazine, and WeightWatchers cookbooks
-Shepherded all editorial and digital freelance contracts from initial application to completed payments
2014 - 2016
Editorial Coordinator at WeightWatchers
-Managed day-to-day content publishing workflow for WeightWatchers.com
-Coordinated CMS-based production for the US site
-Managed the editorial budget for WeightWatchers.com, WeightWatchers magazine, and WeightWatchers cookbooks
-Shepherded all editorial and digital freelance contracts from initial application to completed payments
2013 - 2014
Editorial Assistant at WeightWatchers
-Assisted the WeightWatchers magazine editorial staff in all aspects of day-to-day operations
-Researched topics relevant to our readers in numerous medical journals
-Interviewed experts for health, fitness, and nutrition articles
-Wrote for the WeightWatchers editor's blogs 'The Daily Feed' and 'Off the Page'
2013 - 2014
Marketing Assistant at Well Words
-Researched and wrote print and digital content for clients ranging from start-ups to Fortune 100 firms
-Developed daily social media posts for clients
-Analyzed and assessed clients’ social media performance
-Assisted design team with the layout of InDesign pages
