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Writer + Editor + Content Strategist

(Mandy Rich)

Mandy Headshot_edited.jpg

About Me

By day, I work to create impactful, educational content for UNICEF as the Digital Content Writer for UNICEF Parenting. I have years of experience writing, editing, and producing both print and digital content in the health and wellness space. I’ve developed a sharp eye, a well-trained ear, and a deep-rooted passion for storytelling. In my spare time, you can find me curled up with a nice cup of tea getting lost in the pages of a good book. 

Work Experience

2019 - Present

Digital content writer at UNICEF

-Writing, editing, and producing content for UNICEF Parenting
-Supporting capacity-building activities related to UNICEF Parenting for UNICEF HQ and Country Offices
-Liaising with external and in house subject experts and partners to develop content
-Maintaining content calendar 
-Monitoring and optimizing SEO through ongoing audits and keyword research
-Supporting promotion of content on social
-Working closely with the Digital Intelligence Officer to monitor digital analytics on UNICEF Parenting
-Gathering and analyzing user feedback and insights to inform editorial and UX decisions, including A/B tests
-Developing content for email marketing campaigns

2018 - 2019

Health Commerce editor at Dotdash Meredith

-Assigned, edited, and published roundups for Verywell Health, Verywell Fit, Verywell Mind, and Verywell Family 
-Used marketplace knowledge and SEO tools such as Google Analytics and SEMrush to adjust editorial strategy 
--Managed a robust team of freelance writers and onboarded high-quality new contributors as needed
-Updated the top health, fitness, and family articles monthly to improve user experience and boost rank
-Tracked and reported Verywell commerce content performance

2016 - 2018

Associate Editor at WW (WeightWatchers)

-Assigned and edited articles for WW magazine and

-Wrote articles for WW magazine and

-Coordinated Drupal-based production for the US site

-Assisted with SEO optimization of all content

-Developed new approaches to content strategy

-Collaborated closely with Product teams to support content efforts and backlog across all platforms

-Worked with editors to handle production and QA for all content, ensuring they met deadlines and were measured against KPIs

-Managed the editorial budget for, WW magazine, and cookbooks

-Shepherded all editorial and digital freelance contracts from initial application to completed payments

2014 - 2016

Editorial Coordinator at WW (WeightWatchers)

-Managed day-to-day content publishing workflow for
-Coordinated CMS-based production for the US site
-Managed the editorial budget for, WW magazine, and WW cookbooks
-Shepherded all editorial and digital freelance contracts from initial application to completed payments

2013 - 2014

Editorial Assistant at WW (WeightWatchers)

-Assisted the WW magazine editorial staff in all aspects of day-to-day operations
-Researched topics relevant to our readers in numerous medical journals
-Interviewed experts for health, fitness, and nutrition articles
-Wrote for the WW editor's blogs 'The Daily Feed' and 'Off the Page'

2013 - 2014

Marketing Assistant at Well Words

-Researched and wrote print and digital content for clients ranging from start-ups to Fortune 100 firms
-Developed daily social media posts for clients
-Analyzed and assessed clients’ social media performance 
-Assisted design team with the layout of InDesign pages


2016 - 2017

S.I. Newhouse School of Public Communications at Syracuse University

Master of Science


Concentration: Journalism Innovation

2009 - 2013

McGill University

Bachelor of Arts

East Asian Studies, Communication Studies

Contact Me

  • LinkedIn - Black Circle
  • Twitter - Black Circle

New York, NY

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