MANDY
LETTERII
Writer + Editor + Content Strategist
(Mandy Rich)
About Me
By day, I work to create impactful, educational content for UNICEF as the Digital Content Writer for UNICEF Parenting. I have years of experience writing, editing, and producing both print and digital content in the health and wellness space. I’ve developed a sharp eye, a well-trained ear, and a deep-rooted passion for storytelling. In my spare time, you can find me curled up with a nice cup of tea getting lost in the pages of a good book.
Work Experience
2019 - Present
Digital content writer at UNICEF
-Writing, editing, and producing content for UNICEF Parenting
-Supporting capacity-building activities related to UNICEF Parenting for UNICEF HQ and Country Offices
-Liaising with external and in house subject experts and partners to develop content
-Maintaining content calendar
-Monitoring and optimizing SEO through ongoing audits and keyword research
-Supporting promotion of content on social
-Working closely with the Digital Intelligence Officer to monitor digital analytics on UNICEF Parenting
-Gathering and analyzing user feedback and insights to inform editorial and UX decisions, including A/B tests
-Developing content for email marketing campaigns
2018 - 2019
Health Commerce editor at Dotdash Meredith
-Assigned, edited, and published roundups for Verywell Health, Verywell Fit, Verywell Mind, and Verywell Family
-Used marketplace knowledge and SEO tools such as Google Analytics and SEMrush to adjust editorial strategy
--Managed a robust team of freelance writers and onboarded high-quality new contributors as needed
-Updated the top health, fitness, and family articles monthly to improve user experience and boost rank
-Tracked and reported Verywell commerce content performance
2016 - 2018
Associate Editor at WW (formerly Weight Watchers)
-Assigned and edited articles for WW magazine and WW.com
-Wrote articles for WW magazine and WW.com
-Coordinated Drupal-based production for the US site
-Assisted with SEO optimization of all WW.com content
-Developed new approaches to content strategy
-Collaborated closely with Product teams to support content efforts and backlog across all platforms
-Worked with editors to handle production and QA for all content, ensuring they met deadlines and were measured against KPIs
-Managed the editorial budget for WW.com, WW magazine, and cookbooks
-Shepherded all editorial and digital freelance contracts from initial application to completed payments
2014 - 2016
Editorial Coordinator at WW (formerly Weight Watchers)
-Managed day-to-day content publishing workflow for WW.com
-Coordinated CMS-based production for the US site
-Managed the editorial budget for WW.com, WW magazine, and WW cookbooks
-Shepherded all editorial and digital freelance contracts from initial application to completed payments
2013 - 2014
Editorial Assistant at WW (formerly Weight Watchers)
-Assisted the WW magazine editorial staff in all aspects of day-to-day operations
-Researched topics relevant to our readers in numerous medical journals
-Interviewed experts for health, fitness, and nutrition articles
-Wrote for the WW editor's blogs 'The Daily Feed' and 'Off the Page'
2013 - 2014
Marketing Assistant at Well Words
-Researched and wrote print and digital content for clients ranging from start-ups to Fortune 100 firms
-Developed daily social media posts for clients
-Analyzed and assessed clients’ social media performance
-Assisted design team with the layout of InDesign pages
Education
2016 - 2017
S.I. Newhouse School of Public Communications at Syracuse University
Master of Science
Communications
Concentration: Journalism Innovation
2009 - 2013
McGill University
Bachelor of Arts
East Asian Studies, Communication Studies