Mandy
Letterii
writer + editor + content strategist
About Me
I am an award-winning writer, editor, and content strategist with more than 10 years of experience working in print and digital media. My work has been translated into 50 languages and read by millions of people around the world.
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Anything I can help you with? Drop me a line. Let's create something wonderful.
Work Experience
2026-Present
SEO/GEO Content Consultant at UNICEF
-Identifying content gaps and opportunities based on keyword research
-Conducting in-depth analysis to identify opportunities for on-page optimization of existing content
-Drafting engaging, practical content, informed by keyword research and user insights
-Liaising with UNICEF focal points on the review of content
-Building content in UNICEF’s Drupal CMS using the latest SEO/GEO best practices
-Producing analytics reports and donor reports
2026-Present
Account Manager at Windrose Agency Inc.
-Maintaining a high-level view of internal and client work, ensuring smart prioritization, on-time delivery, and top quality
-Partnering with the leadership team to identify and drive key strategic projects such as process improvements
-Contributing to defining and scaling key client processes across accounts
-Leading day-to-day work for key clients, including owning client communications, project management, and team management
-Contributing to client deliverables such as timelines, roadmaps, content strategies, and content projects
2023 - 2025
Digital Communication Officer at UNICEF
-Researched, wrote, edited, and produced engaging and practical content for UNICEF Parenting
-Conducted keyword research and developed content strategy
-Developed SEO workflows and best practices
-Conducted digital analytics reports to monitor content performance and identify areas for improvement
-Gathered and analyzed user feedback and insights to inform editorial and UX decisions, including A/B tests
-Developed and optimized advertising on platforms including Google and Meta
-Supported the promotion of global parenting content on UNICEF’s global social media channels
-Supported capacity building activities related to UNICEF Parenting for UNICEF Regional and Country Offices
2019 - 2023
Digital Content Writer at UNICEF
-Wrote, edited, and produced content for UNICEF Parenting
-Maintained content calendar
-Monitored SEO and optimized strategy through ongoing audits and keyword research
-Gathered and analyzed user feedback and insights to inform editorial and UX decisions
-Developed content for marketing campaigns
2018 - 2019
Health Commerce Editor at Dotdash (Currently People Inc.)
-Assigned, edited, and published roundups for Verywell Health, Verywell Fit, Verywell Mind, and Verywell Family
-Used marketplace knowledge and SEO tools such as Google Analytics and SEMrush to adjust editorial strategy
-Managed a robust team of freelance writers and onboarded high-quality new contributors as needed
-Updated the top health, fitness, and family articles monthly to improve user experience and boost rank
-Tracked and reported Verywell commerce content performance
2016 - 2018
Associate Editor at WeightWatchers
-Assigned and edited articles for WeightWatchers magazine and WeightWatchers.com
-Wrote articles for WeightWatchers magazine and WeightWatchers.com
-Coordinated Drupal-based production for the US site
-Assisted with SEO optimization of all WW.com content
-Developed new approaches to content strategy
-Collaborated closely with Product teams to support content efforts and backlog across all platforms
-Worked with editors to handle production and QA for all content, ensuring they met deadlines and were measured against KPIs
-Managed the editorial budget for WeightWatchers.com, WeightWatchers magazine, and WeightWatchers cookbooks
-Shepherded all editorial and digital freelance contracts from initial application to completed payments
2014 - 2016
Editorial Coordinator at WeightWatchers
-Managed day-to-day content publishing workflow for WeightWatchers.com
-Coordinated CMS-based production for the US site
-Managed the editorial budget for WeightWatchers.com, WeightWatchers magazine, and WeightWatchers cookbooks
-Shepherded all editorial and digital freelance contracts from initial application to completed payments